From Keywords to Conversions: A Practical Guide to Etsy SEO That Actually Moves the Needle
How Etsy Search Works: Relevance, Quality Signals, and the Path to Visibility Etsy’s search algorithm rewards two core elements: relevance and performance. Relevance determines whether a listing deserves to appear for a query, while performance—measured through click-through rate, conversion rate, and customer experience signals—decides how high it should rank. That means strong keyword targeting gets…