Coupon Marketing in the Age of AI: Turning Discounts into Durable Growth
Once a blunt instrument for driving short-term sales, coupon marketing has evolved into a precise, data-rich discipline. Today’s offers are no longer just barcodes and percentages off; they are programmable incentives that shape customer journeys, unlock first‑party data, and convert brand intent into measurable outcomes across channels. When designed and delivered thoughtfully, digital coupons orchestrate…