Inside the Affluent Mindset: How Luxury Brands Win Trust, Time, and Talkability
Decoding the High-Net-Worth and Ultra-High-Net-Worth Audience Understanding the motivations of the High-Net-Worth consumer and the Ultra-High-Net-Worth consumer is the foundation of any effective luxury strategy. These audiences are not merely higher spenders; they are sophisticated curators of experiences, custodians of heritage, and investors in meaning. They expect a brand to respect their time, anticipate their…